Our sensory panels provide results that are accurate, discriminating and precise in order to inform important commercial decisions. One panel was recently described by a client’s external benchmarking partner as “world class”.
Synergy has expertise in managing sensory panels for a wide range of industry sectors, from healthcare nutrition to snack food and beverages research and development.
All of our assessors are carefully selected and screened on an ongoing basis for their sensitivity to and descriptive ability to define taste and odour stimuli. We provide sensory panels to meet a range of commercial needs:
Product development programmes: helping to develop a new product based on gaps in existing market maps; determining whether consumers notice changes; gauging the magnitude of change that will cause a particular consumer reaction; determining the potential of new products and concepts; and substantiating advertising propositions and label claims.
Quality management processes: determining product changes over time for shelf-life evaluation; assessing the effect of in-house ingredients and process changes (quality improvement and cost reduction); and understanding tolerances for a Quality Assurance programme.
Market understanding: our sensory panel management service can contribute to your market understanding by describing current products in the market (market mapping) and tracking competitor product changes over time.